2017 Grand Central Publishing
W. Chan Kim and Renée Mauborgne

An updated research Blue Ocean Shift is packed with all-new research and examples of how leaders in diverse industries and organizations made the shift and created new markets by applying the process and tools outlined in the book.

SHERPA Institute has used the Blue Ocean Canvases, Maps and Frameworks with organizations of all types and sizes around the world. 

The updated case studies and exciting review of successes and failures in the field are lessons that every company and entrepreneurs alike